ABG Editorial Team
One of our favourite Australian Business Gals is the Founder and Creator of Alana Marie Jewellery. Her jewellery is divine and both my daughters have multiple pieces (as do their friends) and it is always on their gift lists! Let’s find out more about why at ABG we love this Australian brand so much.
Alana Maria Jewellery, an exquisite Australian jewellery label, captures the essence of everyday luxury through its beautiful handcrafted pieces. Designed and produced in Sydney, each creation reflects a passion for timeless beauty and impeccable craftsmanship. The brand’s commitment to quality and intention ensures that every piece resonates with the modern woman, offering not just accessories, but enduring treasures.
At the heart of Alana Maria Jewellery is a dedication to handmade craftsmanship. Each piece is brought to life by skilled artisan jewellers using high-quality materials such as premium solid gold, 925 sterling silver, and the signature 14k gold-filled elements adorned with authentic freshwater pearls. These carefully chosen materials contribute to the brand’s reputation for producing durable and luxurious jewellery that can be cherished for a lifetime.
The Visionary Behind the Brand
Alana Ellis, the Australian designer from Sydney’s Northern Beaches, is the creative force behind Alana Maria Jewellery. Her journey began in childhood, selling beaded bracelets to school friends. This early passion evolved into a sophisticated understanding of jewellery design, leading her to experiment with diverse materials and styles during her high school years. This self-taught jeweller’s relentless drive and creativity laid the foundation for what would become a celebrated jewellery brand.
In 2018, Alana’s entrepreneurial spirit led to the launch of alanamariajewellery.com, and within three months, she opened her first store in Freshwater. This success was swiftly followed by additional stores in Byron Bay and Westfield Bondi Junction.
Celebrating Moments with Timeless Creations
Alana Maria Jewellery is more than just a brand; it’s a part of many personal stories. From birthdays and graduations to engagements and weddings, these pieces have marked significant moments in countless lives. Alana’s creations are designed to be more than accessories; they are symbols of sentiment and celebration, each piece embodying a story of its own.
A Commitment to Sustainability
Alana Maria Jewellery embraces a sustainable approach, ensuring that each piece is handcrafted in Australia with a conscious effort to minimise environmental impact. This dedication to sustainability aligns with the brand’s philosophy of creating meaningful jewellery that transcends trends and supports a slow, circular economy.
Join the Alana Maria Community
Alana Maria Jewellery’s devotion to bespoke designs, handmade craftsmanship, and high-quality materials has garnered a devoted following. By joining the Gold Club, enthusiasts can enjoy exclusive access to new arrivals, special sales, and a 15% discount on their first order. With a growing presence that now includes pop-up shops in Los Angeles and a Times Square billboard in New York City, Alana Maria Jewellery is poised for even greater heights.
Alana Ellis’s journey from a childhood hobby to an international jewellery brand is a testament to her talent, dedication, and vision. Her pieces, crafted with love and care, continue to enchant and inspire, proving that true luxury lies in the beauty of craftsmanship and the stories we share.
Shop all the beautiful looks here: Alana Maria Jewellery – Australian Handmade Jewellery
