Eco Tan: Empowering Australian Women with Organic Beauty

Australia’s harsh climate can be tough on the skin, but one woman has transformed our approach to skincare and beauty with her revolutionary organic brand, Eco Tan. Sonya Driver, the inspiring founder, has not only created a product line that resonates deeply with Australian women but has also championed ethical and sustainable beauty practices.

The Journey of Sonya Driver

Sonya Driver’s journey began from a place of deep personal and familial concern. When her sister was diagnosed with melanoma, Sonya sought natural alternatives to conventional tanning products. Frustrated by the lack of genuinely organic options, she took matters into her own hands. Through relentless research and dedication, she formulated Eco Tan, Australia’s first certified organic tanning product, in 2011. What started as a personal mission quickly grew into a pioneering brand that is now beloved by women nationwide.

Why we love Eco Tan

1. Organic and Natural Ingredients: Eco Tan products are certified organic by the Organic Food Chain Australia. This certification assures us that the ingredients are free from synthetic chemicals, pesticides, and genetically modified organisms. For many Australian women, this commitment to purity translates into a safer, healthier beauty regimen.
2. Ethical and Cruelty-Free: Eco Tan is not only good for our skin but also kind to animals and the planet. The brand is certified cruelty-free by Choose Cruelty Free (CCF) and PETA. Additionally, Eco Tan’s vegan-friendly products ensure that no animals are harmed or exploited in their production, aligning with the values of many conscious consumers.
3. Effective and Innovative: From the original Invisible Tan to the multi-award-winning Face Tan Water, Eco Tan’s product range caters to various skin types and preferences. The products deliver a natural-looking, sun-kissed glow without the harmful effects of UV rays. This innovation in self-tanning gives us confidence, knowing we can achieve beautiful results without compromising our health.
4. Empowering Women: Sonya Driver’s story is one of resilience and empowerment. She has created a brand that not only provides exceptional products but also inspires women to take control of their health and beauty choices. By choosing Eco Tan, we support a business founded on principles of integrity, transparency, and female empowerment.
5. Sustainable and Eco-Friendly: Environmental sustainability is at the heart of Eco Tan. From using recycled and recyclable packaging to supporting reforestation projects, the brand takes active steps to reduce its environmental footprint. This commitment resonates deeply with eco-conscious Australian women who strive to make more sustainable choices in their daily lives.

Eco Tan stands as a testament to the power of determination, innovation, and ethical responsibility. Sonya Driver’s journey from a concerned sister to a celebrated entrepreneur is truly inspirational. Her dedication to providing high-quality, organic, and eco-friendly beauty products has not only filled a gap in the market but also created a community of empowered, health-conscious women. As Australian Business Gals, we love Eco Tan for its integrity, its effectiveness, and its commitment to bettering both our skin and our planet.

You can buy all of our favourite Eco Tan products here: Eco Tan – Certified Organic Tanning, Skincare, Makeup & Body Care